Terms of Service

Talos provides an AI agent that plans, executes, and optimizes marketing activities on your behalf — including paid advertising, landing pages, conversion optimization, and lifecycle campaigns — using accounts, platforms, and data that you connect. The Services are provided on a subscription or engagement basis as agreed between you and Talos.

You must be at least 18 years old and capable of forming a binding contract to use the Services. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us immediately of any unauthorized use.

The Services involve an AI agent taking actions in your connected accounts. By connecting an account (such as Meta/Facebook, Instagram, Google, or your CRM) or approving a campaign, you authorize Talos to act on your behalf within the scope you configure — including creating and modifying campaigns, adjusting budgets and bids, publishing creative, and sending customer communications.

• You remain responsible for the budgets, spending limits, and approval settings you configure, and for all advertising spend incurred in your own platform accounts;
• You may revoke or limit this authorization at any time by adjusting your settings or disconnecting the account, which takes effect prospectively;
• You are responsible for reviewing campaigns and content where your configuration requires approval before publication.

As between you and Talos, you own the data you provide to the Services and the data accessed from your connected accounts, including personal data of your customers ("Customer Data"). You grant Talos a limited license to process Customer Data solely to provide, maintain, and improve the Services for you, consistent with our Privacy Policy.

• You represent that you have all rights, consents, and lawful bases required to provide Customer Data to Talos and to have it processed as described, including under applicable privacy laws such as the GDPR and CCPA;
• Talos processes Customer Data as your processor/service provider, follows your documented instructions, and does not sell Customer Data or use it to advertise to third parties;
• Upon termination or your request, we will delete or return Customer Data as described in our Privacy Policy, except where retention is required by law.

The Services interoperate with third-party platforms (such as Meta, Google, and CRM providers). Your use of those platforms is governed by their own terms and policies, and you are responsible for complying with them — including advertising policies and platform terms such as Meta's Platform Terms. Talos is not responsible for the acts, omissions, availability, or policy decisions of third-party platforms, including account suspensions or ad disapprovals.

The Services use artificial intelligence to generate campaign strategies, content, and recommendations ("Output"). Output may contain errors or inaccuracies and is provided as a tool, not professional advice. You are responsible for reviewing Output before relying on it and for ensuring that campaigns run on your behalf comply with laws applicable to your business, industry, and audience. Talos does not guarantee any particular marketing result, return on ad spend, or business outcome.

You agree not to use the Services to:

• Violate any law or regulation, including advertising, consumer-protection, anti-spam, and privacy laws;
• Promote deceptive, discriminatory, or prohibited content, or products restricted by the platforms your campaigns run on;
• Upload data you do not have the right to process, or infringe the rights of others;
• Interfere with, probe, or disrupt the Services, or attempt to access them by any means other than the interfaces we provide.

We may suspend or terminate access for violations of this section.

Fees for the Services are set out in your order, subscription, or engagement agreement. Unless stated otherwise, fees are exclusive of taxes and of third-party advertising spend, which is billed to you directly by the relevant platform. Fees are payable as invoiced and are non-refundable except as required by law or expressly agreed.

Talos owns the Services, including all software, models, interfaces, and documentation. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to use the Services during your engagement. As between the parties, you own the Output delivered to you for your campaigns, and we may use aggregated, de-identified usage data to improve the Services.

Each party will protect the other's non-public information with reasonable care, use it only as needed to perform under these Terms, and not disclose it to third parties except to service providers under equivalent obligations or as required by law.

The Services are provided "as is" and "as available". To the maximum extent permitted by law, Talos disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, and does not warrant that the Services will be uninterrupted, error-free, or that Output will be accurate.

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Except for your payment obligations, breaches of Section 7, or liability that cannot be limited by law, each party's total liability under these Terms is limited to the fees you paid to Talos in the twelve (12) months before the event giving rise to the claim.

You will indemnify and hold Talos harmless from claims arising out of Customer Data, your products and services, your breach of Section 4 or 7, or campaigns run at your direction in violation of law or platform policies.

These Terms apply for as long as you use the Services. Either party may terminate as set out in the applicable order or, if none, on 30 days' written notice. We may suspend or terminate immediately for material breach or unlawful use. Upon termination, your access ends, outstanding fees become due, and Sections 4 (data return/deletion), 9–13, and 15 survive.

These Terms, together with any order and our Privacy Policy, are the entire agreement between you and Talos regarding the Services. We may update these Terms from time to time; material changes will be posted on this page with an updated effective date, and continued use of the Services constitutes acceptance. If any provision is unenforceable, the remainder stays in effect. Neither party may assign these Terms without consent, except to a successor in a merger or asset sale.

Questions about these Terms? Contact us at paul.kathmann@talos-labs.ai.